Management and Business Measurement Process Essay

Darien Walker’s approach to audit Mercedes Benz U. S. International (MBUSI) exemplifies the business measurement process method. Walker begins with a strategic analysis of her client by conducting research on the SUV market and MBUSI’s business and strategic objectives. Some important external forces in the industry include economic factors such as international oil prices, employment rate, interest rates, and inflation. Though faced with taxation and tariff complications, MBUSI enjoys a strong relationship with the state of Alabama government. The merger with Chrysler Corporation, on the other hand, poses several risks. Unionization and additional disclosures under GAAP reporting may significantly impact on the company’s operations. The elevation of competition in the SUV segment may also lead to decreased market shares of the M-Class, however, high product quality and customer satisfaction would ensure the M-Class a niche within the market. Assembly and supply chain management are MBUSI’s core business processes, and a number of controls have been placed throughout these processes to ensure operational effectiveness and efficiency. MBUSI excels in its assembly line management through collaboration with workers and suppliers, as well as establishing and monitoring of key controls. The company also enjoys a superb supply chain, mainly due to its close, integrated relationships with its suppliers. In addition, resource management processes, such as procurement and information management, are also crucial to the success of the company. From Walker’s risk-based strategic systems approach to audit MBUSI, there are two key takeaways. First, Walker’s comprehensive strategic analysis on MBUSI demonstrates that auditors must conduct extensive research about the client’s business and the environment of which it operates in. The BMP audit approach would not otherwise work if auditors fail to become familiarizedwith the business entity. An example to demonstrate this point is the fall of Enron. Due to the gas industry’s complex business nature, Enron’s financial statements tend to be vague and confusing. By further obscuring its financial statements, Enron fools its auditors through easy manipulations. In hindsight, however, if the external auditors understood Enron’s business structure and industry, they would have detected the misstatements in financial results. Finally,from MBUSI’s perspective, it is notable that the company’s integrative relationships with the employees, suppliers, and the state of Alabama government are the keys to success. MBUSI’s active engagement with these key players allows the company to leverage these relationships through its business processes to deliver â€Å"Mercedes-Benz quality† to its customers. Another company that successfully leveraged its relationships with internal and external parties is Starbucks Inc.

Discuss How Shakespeare Uses Language Essay

Discuss how Shakespeare uses language and dramatic techniques for character development in Act 2 Scene 2 of Measure for Measure. Shakespeare uses a variety of linguistic devices and dramatic techniques for character development from Act 2 Scene 2 to Scene 4. We see Angelo’s precise, business-like persona transform to temptation, and final cruelty whilst we see the true, confident side of Isabella as as she attempts to convince Angelo to reverse his judgement, but eventually loses her ignorant hope on the realisation of his true ‘purpose’. In Act 2 Scene 2 Shakespeare portrays Angelo as precise, intelligently dealing with the pleas of Isabella to save the life of her brother by reversing the death sentence that has been handed down to him. The scene begins with the Provost and Angelo discussing Claudio’s punishment. The Provost dares to ask Angelo if he really wants Claudio murdered, ‘All sects, all ages smack of this vice, and he to die for’t!’, and Angelo states that he does, ‘Did not I tell yea? Hast thou no order? Why dost thou ask again? ’. Shakespeare instantly uses dramatic technique of foreshadowing the conflict that is to follow through the sharp words exchanged between the two. Provost then asks what’s to be done with the woman he got pregnant, Juliet. Angelo still refuses to relent, and says that Juliet, who is in labour, should go to a more fitting place, away from everything that is going on ‘Dispose of her To some more fitter place’ Shakespeare’s lexical choice conveys his ruthless nature to the audience, in this context would mean ‘send her away’, but of course reading the text using more modern language; ‘dispose’ is an unpleasant word, especially when referring to a human being, where it seems incongruous, especially in reference to a pregnant woman, thus subtly foreshadowing the revealing of Angelo’s animalistic nature later in the scene. Angelo also calls Juliet a ‘fornicatress’, the harsh constanents of the name once again conjuring the theme that is constantly present through the play, that of appearance versus reality. Although Juliet appears from Angelo’s quick appraisal to be just a sinful person, her reality is far more complex; she is much better than most women of the time, she is not a prostitute or adulterer, rather her only fault was not securing a marriage contract before she slept with her fiancee. She is actually a woman of strength and principle, not the simple sinner that Angelo’s developing harsh, cruel character reduces her to. Isabella comes to see Angelo innocently, as shy as she appeared in her first scene at the nunnery, and begins to plead with him for Claudio’s life, ‘I have a brother is condemned to die. I do beseech you, let it be his fault, And not my brother’. Angelo is portrayed to be business-like and unrelenting, ‘Condemn the fault, and not the actor of it? Why, every fault’s condemned ere it be done’ but Lucio urges her to persist, encouraging her ‘Ay, touch him, there’s the vein’ acting as a kind of Greek chorus for the audience. She does, and calls upon Angelo’s pity, mercy, and moderation; she recognises that Angelo has the power to enforce the law in full, but impresses upon him that one must use power with moderation. Isabella’s strategy is a keen one, trying to persuade Angelo to have the same mercy for her brother that she has. Once again, the issue of mercy is urged upon Angelo, as is the theme of human weakness, which all, Isabella stresses, fall victim to. Her character is portrayed as increasingly canny, when she has to be; her argument is strong and persuasive, although it is not her argument that causes Angelo to relent, but his attraction to her. Isabella also touches upon the theme of use of power; ‘it is excellent to have a giant’s strength,’ she tells Angelo, ‘but it is tyrannous to use it as a giant’, making an allusion to ‘Jove’ to demonstrate her point – even the gods, with tremendous power, know how best to use their awesome abilities. This is another lesson that Angelo’s character must learn; for although he can use the law to its full extent if he wishes, he has to learn how to temper his power with mercy and heed moderation. Comparing the characters of Angelo and Isabella, one could argue that Isabella is ‘the symbol of goodness and mercy set against a background of moral decay’. Alternatively, one could see her character as self-righteous and hypocritical, as we later discover when she values her chastity higher than her brother’s life. Isabella continues arguing with Angelo until he finally relents and tells her to come back the next day to hear his judgement. Everyone leaves, and Angelo speaks a rather striking soliloquy, apparently talking to himself ‘†¦what art thou Angelo? Dost thou desire her foully for those things that make her good? ’. Thus, through Shakespeare’s staging, we learn that Angelo admits to himself that he is in love with Isabella because of her virtue and purity. Often characters in Shakespeare’s plays have soliloquies but they do not often refer to themselves in third person and when they do, it is often a sign of madness. Perhaps Shakespeare is suggesting this as a sign for Angelo. What is certain is that he is struggling with an inward battle between what he knows he should do and what he desires to do, as his develops and starts questioning the morality of his own character. It is with great irony that Isabella’s call to Angelo to mark the weaknesses in his own heart is answered by Angelo’s acknowledgement that he is tempted by Isabella. It is this temptation that brings from Angelo his first statement of mercy toward Claudio: ‘O, let her brother live! Thieves for their robbery have authority when judges steal themselves!’ Shakespeare shows how Angelo realises that with experience of one’s own weakness comes mercy for others’ failings; however, he soon ignores this lesson, and falls into hypocrisy in Act 2 Scene 4. In this scene, Isabella comes back the next day as Angelo had asked, and he begins by saying that Claudio must die. Isabella begins to leave, but Angelo begins to tempt her to save her brother, by offering herself instead. Isabella ignorantly misunderstands Angelo’s subtle sexual offer, and he is forced to tell her plainly that if she sleeps with him he will let Claudio live. Angelo accuses her of hypocrisy, and they discuss the frailty of women. In terms of character development in this scene, Angelo begins in a state of agitation, pondering why he cannot pray and with a new awareness of how the appearance of things might not be true to reality. Where before Angelo was unified in his intentions and actions, he has now become internally divided, ‘O place, O form, How often does thou with thy case, thy habit, Wrench awe from fools, and tie the wiser souls to thy false seeming! Blood, thou art blood. ’- questioning the power of authority, position and outward appearance to convince even wise men that false men are virtuous. Shakespeare uses language of coercion, ‘wrench’ and ‘tie’, and apostrophe – ‘O place, O form’ to perhaps illustrate the sophisticated and baffling nature of false appearances. Shakespeare also shows how Angelo is beginning to seduce Isabella with subtle and ambiguous lexis, but moving more and more towards blunt, harsh and animalistic discourse as the scene progresses. ‘I have begun, and now I give my sensual race the rein’; Shakespeare shows how Angelo has almost been possessed by his animal side. This is perhaps emphasised by the use of horse imagery, ‘race the rein’, as well as the use of plosives and dentals ‘fit they consent to my sharp appetite’, drawing attention to his teeth and lips, reinforcing his sexual lust and passion for Isabella. When Isabella enters, however, she meekly accepts Angelo’s judgement, but as the scene progresses she continues to find her voice. As Angelo descends into sensuality, she seems to become more pious and religously extreme, almost swapping roles with Angelo. ‘Th’ impression of keen whips I’d wear as rubies, and strip myself to death’ – Shakespeare uses images of love, death and falgellation to express her disgust at the idea of submitting to Angelo. Though the sentiment is spiritual, the language and images are highly physical, suggesting that her character would resist the carnal sexuality by yielding herself to more gruesome lovers: torture and death. Her innocence is also shattered by Angelo’s crass offer – she seems shocked to find out that justice might not be as perfect as it appears. Her naivety is gradually stripped away as Angelo easily overcomes her threat to expose him, and she sees that virtue does not necessarily triumph over iniquity. Yet, she still has ignorant faith in the honour of her brother, Claudio, and trusts that he will defend her honour even at the cost of his life.

How does Michael Henchard Suggest Lucetta Is Shallow where does she come from?

Lucetta enters the story when Elizabeth Jane meets her at her mother's grave. Elizabeth -Jane noticed that it was a lady much more beautifully dressed than she. This mysterious woman disappears in to the distance as Elizabeth goes to confront her. Soon Elizabeth Jane meets Lucetta for the second time, she sits on the bench inside the churchyard. Lucceta asks if Michael is well. She tries to help Elizabeth in her troubles. She soon leaves after she made a proposal about Elizabeth coming to stay with her. Elizabeth accepted the offer and soon she had moved in with Lucetta. The story continues from there. Lucetta's antics begin at chapter twenty one. She begins to show us how shallow she is when she hears her servant showing a visitor into the room. Lucceta decides to put on a little show for a visitor † she flung herself onto the couch in the cymarecta curve with her arm above her brow.† She puts herself into a curved position to make her self look irresistible to any visitor who may happen to step up to her quarters. It turns out that it is Donald Farfrae and of course lucceta knows how to play him like an instrument. At first she stupidly jumps up in fright and hides behind a curtain because she is so pathetic this is already a good example to show how shallow she is, to take time to beautifully arrange herself and when it comes to it she is startled by the thought of herself being seen when that is what she really wants. She hid behind the curtain † in a freak of timidity†. She seems to have a lot of fun taking farfrae to pieces. She explains to him that he must sit down now that he is here. They start chatting and we gather that Lucetta knows a lot about men in the way that she turned a level headed business man to the colour of â€Å"modest pink†. The impression that we get from the conversation with farfrae is that she loves to play with people and she doesn't worry about the consequences. At first she is just playing with Donald, then she finds that he has seemed to get the wrong idea out of the act and has fallen in love with her. Still she plays along in the game and entices him even more with lines such as: † you are quite interesting†. From the window Lucetta sees that a young family is being torn apart because the young man is finding it hard to find a job in Casterbridge. â€Å"The girl's lips quivered† she horrified in the thought. Donald goes to impress Luccetta by giving the men jobs. We can definitely see that he is trying to impress Lucetta because this is something that he would usually do. She explains after that† Lovers ought not to be parted like that. Donald quite agrees and then leaves because he has important work to carry out.

Support a side on health care Essay Example | Topics and Well Written Essays - 1750 words

Support a side on health care - Essay Example The law seems to be more of a starting point than a destination for health care reform. Essentially, the liberal minded Democrats want a single payer, universal healthcare system instituted which covers all Americans. A similar all inclusive and much more streamlined system than is still the case in the U.S. system is utilized by Canada, Britain, Japan, Brazil, Russia all western European countries and several other nations. Essentially every civilized, industrialized nation but the U.S. employs some type of universal health delivery. The conservative Republican solution is essentially to do nothing much as was done during the Bush Presidency. Giving tax cuts to the wealthy and tax incentives to businesses and individuals in addition to allowing the free market to operate unabated and unregulated is the repeated rhetoric Republicans offer as a solution to the very complex issue of health care. The Republican answers do not address the problem however which is reducing overall costs w hile covering all persons, a very complex issue requiring more then simple slogan-worthy answers. This paper will examine the Democrat position regarding health care reform while offering the Republican viewpoint as rebuttal. The PPACA is expected to reduce the deficit $143 billion during the first decade and $1.5 Trillion the second decade, 2020-2030. (Holohan, 2010) Included in the new law is a Patient’s Bill of Rights which effectively ends some of the most egregious health insurance company practices. People cannot be denied insurance for pre-existing conditions and cannot have their insurance expire due to lifetime limits of the policy. Children of policy holders can stay on it until the age 26, patients are given an appeals process for coverage decisions by the insurer and other benefits to be phased in over the next few years. The PPACA will also

Management Ethics Coursework Example | Topics and Well Written Essays - 250 words

Management Ethics - Coursework Example This is because of the fact that he let the argument end thus according Willi an opportunity to survive. At the time when the boats had just sunk, Willi knew very well that he was headed to an enemy’s boat, his persistent plea and aggressiveness saved his life. He engaged the crew in the boated in an animated debate and he completely denied being an enemy, this portrays a clear evidence of an aggressive communication style. There is a strong evidence of compatibility of the styles used in this movie; the strong interconnectivity between fate of the characters and their communication prowess is highly defined. Willi used his communication aggressiveness to convince the crew at the time he boarding the boat, and also when he killed Gus when the rest of the crew in the boat was asleep. An interrelation is shown between aggressiveness and assertiveness, this is when Willi insisted that he was not an enemy while at the same time Garrett and Connie Porter took an advantage of the passiveness in Kovac’s communication style and made sure that Willi was not drowned. Several communication patterns are shown in different episodes in this movie, major patterns are either verbal or non verbal. The verbal patterns are accompanied with questioning as a pattern. That was used by Kovac when he interrogated more about Willi when he wanted to board the boat, however non verbal pattern is evident when Willi was ask ed about the whereabouts of Gus, his guilt in the drowning of Gus was evident when he started sweating unconsciously. Self concealing as a pattern was majorly used when Willi denied being an enemy knowing very well that he was not a Briton. The overall communication between the between the characters was highly effective as shown between Willi and the crew members at the time of boarding the boat, also it is evident when Connie Porter and Garret were

A Business Plan Essay Example | Topics and Well Written Essays - 750 words

A Business Plan - Essay Example Following is the list of elements required for the business plan Executive summary is one of the most important segments of any business plan. It will give the brief idea of the company’s business, background and expectations from the particular group. This creates interest for the investor to read further. It should be carefully written. This is written to give an idea about the market and the company operating in. The background of the company should include information like when company started, product or services it offers, its customer base, the growth it’s experiencing and current performance. Apart from company specific information it should also include the information regarding the market and industry it’s operating in. The market can be new developing or developed. The competition and the position of the company within that market give an idea to the investors about the overall position of the company and validity of its growth projections. The clarity of vision can be supportive to attract investors. Vision gives the overall picture of the opportunity existing and how company will be growing with that opportunity. It is supported by the financials and other non financial factors. This section discusses the about the opportunity existing in the market and the roadmap through which company will be operating to earn the profits. This will include planning for various functions of the company i.e. operations, marketing, human resource management and financial management. In this segment the financial strategy should be described. The capital budgeting, break even analysis, operating cost, fixed and variable cost, projection of profits, investment requirement, cash flow and balance sheets. The financial projections will give the bank or investor an opportunity to understand the financial planning and its coherence with the overall strategy. The organization structure includes the organization chart, brief

Community Service Essay Example | Topics and Well Written Essays - 250 words

Community Service - Essay Example These programs test their patience and resilience on difficult tasks that they are likely to encounter in their college or work life. With a whole year’s worth of patience and resilience, these teenagers are better able to handle themselves without any supervision and avoid getting into trouble. They can handle the challenges they will encounter in trying to figure out how to be on their own (Kenny and Gallagher, 2003). They are also taught on projects such as disaster services and being environmental stewards. This is therefore a learning opportunity for them that teach them to be responsible individuals on issues to do with the environment as well as on how to manage disasters as they try to become better citizens (Kenny and Gallagher, 2003). 18 year olds are still yet to define themselves as adults even though some of their actions are childish. Taking this confusion in identity development to work or in adults is not good as things are likely to go

Community teaching part 2 Essay Example | Topics and Well Written Essays - 500 words

Community teaching part 2 - Essay Example Diabetes is widespread in the Mexican community and thus are eager to learn. The CDC has clear statistics that diabetes affects more Hispanics than other Americans. The disease causes pain, discomfort and disrupts the social welfare of the people. The Alma Ata declarations are poised to enhance the general health of the people and equity in access to health. The initiatives recognize that health is a factor of social economic, cultural and individual a behavioral factors. As reported by the CDC, the Hispanic community is highly vulnerable to diabetes and thus should be enlightened more about it to be at par with other Americans. At the end of the teaching, the participants will fill teacher and process evaluation forms. The forms will be anonymous and will not require personal details. Sample questions include; did the process meet your expectations? Did you learn something new about diabetes? How professional were the teachers? How organized was the presentations? Will the information you have gathered influence your future lifestyle decisions? The main problem will be education differences in the population. Some participants may have basic information about the disease and other may not be aware. In this regard, the teaching session will reconcile the two groups and start from scratch. I will start with an eye-catching PowerPoint video that will outline the basics of diabetes and the introductions of all items to be covered in the session. The participants will thus be eager to learn more about the contents. The session will end with a video on the disease. The video will provide testimonials of people who have managed to control diabetes and people who are at risk the diabetes but have managed to stay

Build and Sustain an Innovative Work Environment Assignment - 3

Build and Sustain an Innovative Work Environment - Assignment Example According to the requirements of the user of the system in the microfinance business, especially in the accounting department where the data of the staffs or workers need to be maintained therefore brought ideas in their mind to develop the system that will keep the data in the database system of the workers (Kroenke & Aeur, 2014). The innovation goals toward coming up with the database management system came due to the how the work was tiresome in getting the details for the workers or staffs therefore resulted to the system designer and analyst contribute their creativity in coming up with the system that will manage staffs database efficiently and that will save time when accessing their data. The stakeholders of the microfinance business involved the database managers, network managers, accountants, and others staff holders. After making that innovation goal proposal, it’s shared among the business stakeholders for them to raise their views over the proposed innovation sys tem suggested During the management of the innovation process, it involved various phases of system development, i.e. gathering the specific user requirements, performing through analysis and designing the logical design and physical design depending on the user requirements indicated from the structured requirements document (Jefferson, 1999). The database designer, system analyst and system designer cooperates in ensuring the innovation process goes well and as expected and making sure that it is being developed according to the needs of the user. Therefore, according to the accounting department in the microfinance business, there has been need for ensuring database for the staffs is stored electronically rather than manually, this organizations goal motivated them to become creative in coming up with the need to develop a database management system (Wang & Global, 2012). During the implementation plan, it involves designing the solution scenarios

Naked Maoists before a Naked Wall Essay Example | Topics and Well Written Essays - 750 words

Naked Maoists before a Naked Wall - Essay Example The people in the picture "Naked Maoists before a naked wall" give us a sense of this same type of protesting. Naked, backs turned, and entwined with one another, we can imply they are standing against their enemies with their backs turned to the hate. The child at the end looks unsure of how to face and not knowing why they are doing it, faces toward the alleged enemy. Innocence of a child not knowing why they should be afraid or hate, it is a learned behavior for them. Showing the strength of their backs shows courage to withstand anything. The back being one of the strongest parts of the body compared to the legs. Their legs are crossed with the person next to them similar to a cross-stitch pattern of sewing. The power of the stitch comes from crossing over one another to make the item hold without straining or weakening. With their crossing of body parts, they're one solid unit, they will be strong when others cannot and hold the other up when it feels it may fall. The arms are also entwined and fingers spread against the wall. In yoga, the position of downward dog, the strength of the position comes from the hands with fingers spread to distribute the weight. Distributing the pain and the suffering of one another eliminates it from being a burden to just one. Strength in numbers has come to mind frequently while viewing this photo. Heads hung down can be read it two different ways. One may be in defeat, where they have been beaten by an oppressor. The other would be shame; they are ashamed of their current situation in their country, the world, and the way the events have been handled. One thing that may not have been what the Kommune members wanted to say is stated with both men and women being in this photo. Together naked and exposed, similar in pose and realize that what is done to one is equally felt by the other. Each is part of the whole society, part of the whole generation, and part of hopefully the solution instead of the problem. There is a delicate balance of hate and love, war and freedom, male and female, and right and wrong. Here we see that one needs the other in order to be and cannot stand alone. Another thing not thought of by the Kommune members, is both men and women standing in the same pose, naked, look similar. There is no individual expression in this photo; they are all posed the same. In Maoist China, all people were the same; men, women, children, all working for Mao and for their country. No individuality. The politics of the day, and even into today's society, is one of control and dissent. Certain powers liked to control and fight and bring war into countries, and others thought of better ways to solve problems. All of us take sides based on what we believe to be right. The Kommune members could have believed they were standing up for their beliefs by showing their dislike of the current political events. We don't know this, and may never, but we can see that it was a bold statement for the time. The Kommune members chose this pose for a reason, chose it to stand for something, and to make a point. As stated above, we may never know what the exact thoughts were of each individual, but we can interpret it to be a stand against something they felt was wrong, striping each person of their individuality, and baring their humanity in front of the world. Whatever the reason

How do the arguments that motivate the Five Ways also help us to Essay

How do the arguments that motivate the Five Ways also help us to understand the nature of mind - Essay Example However, he succinctly lays bare the fact assumption that the universe and the world depends upon him for their imminent existence (McGrath 15). This same exposition aids us to understand the nature of the mind. Evidently, to our sense, everything in the world that moves is most probably caused to do so by another, unless it is in its potentiality to move. Motion is perceived as the alteration of something from potentiality to its reality. However, not a single thing can move from a state of potentiality to actuality unless it is excited to behave in that way by something else that is in its actuality. Therefore, it is exceedingly impossible for something to possess the ability, in the same respect, to move and be moved (Carruthers 73). Additionally, for something to move, it ought to be moved by another. The mind, though perceived to be abysmally voided induces the motion in every being. The mind has the ability to induce motion in beings and this initially ensues from the ultimate being gradually to inferior beings. This moving and being moved extends from one thing to another but cannot result into infinity, since there would not be a first mover. The succeeding movers move in as much as the first and ultimate mover, who is no one else but God move them. Aquinas derived the planetary motion ideology from Aristotle and succinctly described the force behind the motion. The seasons changed due to the planetary movement. Who moves and sustains the order of things in the world? The answer is only God, the ultimate mover, who sustains the order of occurrences in the world (McGrath 15). The second proof towards God’s existence confers from the efficient reason of being or actuality. In this world of sensible existence and the normal, there is usually a specific given order of the efficient causes. There is never an incidence where a thing is sufficiently capable of being the efficient cause of its own imminent existence (Gardiner 10). This is because it woul d undoubtedly be prior to itself and is therefore virtually impossible. It is extremely impossible to proceed to infinity, since all efficient causes follow each other progressively in a sequential order, the initial being the cause behind the efficiency of the intermediate cause. This is regardless of the number of the intermediate causes. Taking the cause is actually taking away the effect. If it were possible to move to infinity in efficient causes, there would be no primary efficient cause, any ultimate effect or any transitional efficient causes, which is false. Thus, God is the final efficient cause above all the other intermediate and subsequent causes. Therefore, this theory of efficient cause means that there cannot be an endless regression of effect and cause. Eventually, the final being that causes everything is God (McGrath 15). The mind, therefore, does not possess concrete existence. The emotions it holds of happiness and anger later subside, proving its emptiness. Thi s proof is conferred from necessity and possibility. Naturally, there are things our minds perceive to, possibly, be and others not to be. This is due to the possibly that they might be generated, corrupted and eventually, it is probable that they are imminently in a state of being and not being. However, this is virtually impossible since nothing can exist in the two different states. This depicts that everything can or cannot be. This results into the perception that if not

Types of photography Essay Example for Free

Types of photography Essay i) Introduction Photography can be defined by the science which relates to the action of light on sensitive bodies in the production of pictures, the fixation of images, and the like. It also can be define by the art or process of producing pictures by this action of light. Photography is definitely worth a thousand words and it has the power to convey a whole new meaning of a particular situation. On these now days, photography may be a hobby to the teenagers and other some people but this hobby can be change to complete profession. A stunning photograph would be requiring the expertise of a skilful eye that is trained to capture moments in the best way possible. There are 3 types of photography that also make fantastic career options. ii) Body A. The first is fashion photography. i) This genre is one of the most lucrative kinds. ii) Photographs are one of the most effective ways of communication in the world of fashion. iii) Photography is used to bring attention to the clothes and accessories. iv) Fashion photography today, create particular look either in natural find their way in leading fashion magazine. v) These can cater to the niche crowd that loves to know the best in clothing and another fashion accessory. B. The second is wedding photography. i) Wedding photography is a specialized field of this art form which is dedicated to snapping the most memorable moments in various creative ways. ii) Can take his/her own approach towards this subject. iii) While some prefer the traditional ‘posed’ ways, there are others who base their pictures fashionable with particular themes if agreeable with the client. iv) Today, many people are willing to explore a new idea, which opens up many new creative avenues of experts in wedding photography. C. The third or the final is photojournalism. i) Photojournalism is all about telling a story about a particular event or incident through a single photograph. ii) This genre of photography is used mainly by publications to represent the latest news. iii) In this case, the photographer’s visual and the writer’s story should complement each other. For example, if a writer is making a specific mention of a particular location in the story, the photographer can find innovative ways to capture the same on camera. iv) Photojournalism can be further classified into: Documentary Photography, Street Photography, Celebrity Photography and Sports Photography. iii) Conclusion In conclusion, these various types of photography clearly give indication of the blossoming of this art form. Technology has made it possible to go beyond the obvious frames. Today, photography is all about combination of the expertise of the photographer as well as techniques. But the true sense, an excellent photographer would only need creativity and strong powers of observation to able to capture visuals that are truly beyond the ordinary.

Customer Relationship Management At Dell

Customer Relationship Management At Dell Introduction Customer Relationship Management (CRM), as defined by Anderson and Narus, is the bundling of customer strategy and processes, supported by relevant software, for the purpose of improving customer loyalty and, eventually, corporate profitability. Consultants Rigby, Reichheld and Schefter have mentioned the imperatives of CRM as acquiring the right customer, crafting the right value proposition, instituting the best processes, motivating employees, and learning to retain customers. This can be substantiated by studying the particular case of Dell, which has used internet and other direct media to develop an efficient model of CRM. This report will bring out the details of CRM process followed by Dell, and how it has helped in sustaining loyal customers and build customer satisfaction. About Dell Dell is a leading technology company which offers a broad range of product categories, including mobility products, desktop PCs, software and peripherals, servers and networking, services, and storage. As per a Gartner research report based on second quarter PC shipments in 2009, it is the number one supplier (26.0% market share in US) of computer systems in the United States and the number two supplier worldwide (13.6% global market share). The mission statement for Dell is to be the most successful computer company in the world at delivering the best customer experience. Since Dell is a global wide company, its direct approach is relevant across product lines, regions and customer segments.  [1]   Dell is organized geographically into the Americas, Asia-Pacific and Japan, and Europe. The corporate headquarters is located in Round Rock, Texas, near Austin. In the mid-1990s, the company decided that in order to manage a company that was growing at 50% a year, it needed to decentralize decision making rather than try to control everything from the U.S. Therefore, each of the regions has its own regional headquarters (Japan has a separate headquarters), its own manufacturing facilities, and its own IT infrastructure. Ongoing Customer Relationship Management at DELL Monitoring, Evaluating and Reassigning Accounts Dells business activities are organized in each region around different customer segments. These generally include (1) relationship (large corporate) customers, (2) home and small business (sometimes called transaction customers), and (3) public sector (government and educational) customers. This segmentation is evident in Dells product mix, which has different product lines for each segment, in its marketing strategies, which vary by business segments, and in its e-commerce and Internet strategies. For instance, services such as Premier.Dell.com extranets are geared toward large relationship customers, while a more limited set of online services is offered to home and small business customers on Dell.com. For large enterprise customers, Dell maintains a field sales force all over the world. There are dedicated account teams, including field-based system engineers and consultants, which form long-term relationships to create a single source of assistance for their largest customers, develop custom solutions for them and get important customer feedback. There are several programs to provide single points of contact and accountability with global account specialists, special global pricing and consistent global service and support programs. There are separate sales and marketing programs aimed at federal, state and local government agencies, and specific healthcare and educational customers. For small and medium businesses and consumers, marketing is done primarily by advertising on television and the Internet, print media and mailing a wide range of direct marketing publications such as promotional materials, catalogs and customer newsletters. Relationship and public sector customers account for about 54% of Dells revenues overall. All these accounts are initially serviced by field-based sales representatives along with a support team of telephone service reps dedicated to these accounts. Small businesses and consumers are served by several thousand phone reps who can look up historical sales records to help the customers in ordering systems that match their prior purchase pattern. Figure 1: Dells four customer aligned business units  [2]   Dells CRM Applications The Internet and e-commerce are fundamental to Dells business, as expected from a company that defines itself as an Internet infrastructure company. The e-commerce has been adopted into the core of the business in three ways: 1) in its relationships with end customers, (2) in coordinating its value web, and (3) in communicating its market message to emphasize its ability to provide e-commerce solutions to its customers. As per Anderson and Narus, some of the emerging applications of CRM, (that we can also observe in Dell) are in: Customer acquisition, retention and growth Synchronizing marketing efforts Updating delivered value Customer Acquisition, Retention and Growth Dell has involved the Internet in all aspects of customer relationships, ranging from customer acquisition, retention and growth to marketing. The internet is used in supporting existing channels such as the direct sales force and call centers by providing them with real time information and automating their routine tasks. It has also developed self-service tools for customers, using which they can order online, track order status or solve a technical problem through the Internet or an extranet. Acquisition Dell sells its own products at the dell.com website. On the homepage, customers in the U.S. are segmented into home and home office, medium and large organizations, Internet providers, health care businesses, federal government, state and local government, and education. Each customer segment has a different mix of products and services available. Customers can choose and price different configurations with Dells online configurator. Once they are ready to buy, their order is sent to a shopping cart. They can also choose various addons such as software, peripherals, digital cameras, PDAs, etc. on the Gigabuys or DellWare sites and add those to the same shopping cart. Once an order is entered, the customer receives an order number that can be used to track order status until it is delivered. Premier Pages are customized for every customer and they include capabilities for procurement, asset management, software upgrading, and even technical support. Large relationship customers can have Premier Pages customized even further to link to their own internal procurement systems, allowing their orders to be sent directly from the customers office information systems to Dells order management system. Dells account teams work with such customers to set up Premier Pages, setting access levels and registering user names and passwords for employees, and customizing the information and the kind of services that will be available. Dell also provides a few tools for customers to create their own pages. The various services available through Premier Pages include: _ Purchase history reports: The complete history of a customers purchases from Dell, including PO number, order number, date, SKUs, quantity, shipment dates. _ Standard configurations: To make a customers PC administration processes simpler (installation, upgrades, help desk, technical support), the customer can specify a definite set of configurations for different employees. These are made available for ordering on the customers Premier Pages at the price negotiated between Dell and the customer. _ Paperless online purchase orders: Dell and the customers sign a legal agreement that allows the customer to place orders without mailing or faxing a signed purchase order. This lets the entire ordering process, from configuration to payment, to be done online, saving time for the customer. _ ImageWatch: A roadmap of future product release plans made available to large enterprise customers to help them plan their own IT strategies. Dell relaunched its Premier Pages as DellPremier.com in September 2000 in the U.S with a new look and better navigation tools. Retention and Growth Service and support are normally quite an expensive and labor-intensive activity for PC companies, which need to provide technical support for complicated systems with a wide range of hardware and software configurations. Dell has an advantage here because most of its business is with large organizations that have their own MIS departments and technical help desks to support users. Home and small business support is usually provided directly to the end user, and costs more per PC to provide. Online support was originally developed by the Support Technology Online (STO) team, which grew up in the HSB (home and small business) segment as support.dell.com. In late 1999, Dell created separate STO groups for relationship and transaction customers, each part of those groups service organizations. Dell offers several service tools online. These are available online to home and small business customers at support.dell.com, and to relationship customers on the DellPremier.com extranet: _ Order status tracking Once an order is placed by the customers, they can track it until it is delivered. _ Resolution Assistant A software which is pre-loaded on a Dell PC that gathers information and sends it to a Dell technician when the customer faces a problem. The information is matched against an automated knowledge base. Whenever possible, a MAP, an executable module that automates resolution, is sent to the PC and the fix is done automatically. Resolution Assistant reduces the length of service calls and improves accuracy in diagnosis. _ Dell Knowledge Base A Dell database including product information, frequently asked questions, third party knowledge and other relevant documents specific to a particular Dell product. _ Ask Dudley A natural language searchable database of technical information which uses a customized version of the Ask-Jeeves search engine. _ File Library Downloadable drivers, utilities and other updates for Dell PC systems. _ Dell Software Tips -A library of hints and tips for operating systems and office applications. _ Pro-active services Pro-active notification services on warranty status, system age related information, file drivers, and the order status. _ Dell Talk-a monitored community forum for Dell customers to share information. Dell has built a community where its customers and loyalists can help each other with technical problems and questions. Dell doesnt censor the discussion on the forum, but monitors it regularly to ensure accuracy. If any user gives out incorrect information, Dell intervenes with the correct information. The users of this service are almost equally divided between relationship and transaction customers. With the launch of Dell Premier Support.dell.com in September 2000, Dell renamed its Help Tech service as Premier Support for relationship customers. Technical Support for corporate and public sector clients is handled by the Relationship Support Technology Online (STO) group. The primary customers for the Relationship STO are those individuals that support the end users belonging to corporate and public sector. This includes the personnel from help desks, MIS departments, IT professionals and technicians. Dells relationship customers have access to all of the online tools available to HSB customers, and also have customized applications relevant to their account for multiple systems and platforms. Unlike individual users, help desks and MIS organizations must deal with many systems, and with specific problems that arise from networking and client-server environments. For some large accounts, Dell itself may act as the help desk function for Dell equipment, as Dells technicians and o nline offerings have rich experience in troubleshooting and diagnosing system issues. Recently in February 2008, Dell launched its ProSupport portfolio of services. In this new framework, customers are able to self-identify the type of customer they are end users of IT professionals. Once the customers have self-identified, they are able to choose the features they need in the support package, thus customizing the support experience to their specific needs. The customer profile and history is very important in providing service and support. If the user enters a customer number or system identification number, he or she can get a personal support site that has the machine configuration and the history of what has happened with that machine since it was bought. The support strategy is based on what Dell calls virtual integration- getting customers closer to the knowledge, and inside out/outside in-giving the internal technicians the same set of tools and knowledge content as the outside customer. Dell gives customers a choice of venues for support, including phone and online support. They like people to use the web, but dont force them to. The breakdown of help incidents for HSB customers as of mid-2000 was as follows: _ 37% of incidents use the web alone for support _ 13% use both web and phone _ About 50% use the phone alone Dell finds that people who buy a PC online are more likely to get service and support there, while people who buy by phone will use phone service. Synchronizing Marketing Efforts The sales and marketing efforts of Dell are organized around the evolving needs of its customers. Its direct business model provides direct communication with its customers allowing it to refine its products and marketing programs for specific customer groups. Customers may offer suggestions for current and future Dell products, services, and operations on an interactive portion of its website called Dell IdeaStorm. This constant flow of communication allows Dell to rapidly gauge customer satisfaction and target new or existing products. For instance, Dell used a concept called free-range marketing  [3]  : allowing the community to drive the excitement and story about the new product, to create a buzz in social media using blogs, forums, communities etc. for the launch of their Inspiron 910 in September 2008. Updating Customer Value Dell interacts with more than 3 million customers every day, so it made sense for it to create a community to capture feedback from both customers and its 80,000 employees. Dell launched IdeaStorm, an interactive portal, to let customers share ideas that influence product development, services, and operations. Within the first week, IdeaStorm had collected more than 500 ideas; within the first month, it had 2,500 ideas.  [4]  Customer feedback on IdeaStorm led the company to build select consumer notebooks and desktops preinstalled with the Linux platform. Dell also decided to continue offering Windows XP as a preinstalled operating system option in response to customer requests. Dell also launched EmployeeStorm, a secure community employees can use to post ideas regardless of their position within the company. In the first 2 weeks, the company gathered more than 700 ideas. EmployeeStorm breaks down the silos typical in corporate life and increases collaboration Sustaining Customers through Connected Relationships Value Chain Dells core value chain for its PC business is different from that of a traditional value chain. Like others, it concentrated on building and selling PC systems, relying on others to supply components, software and services. However, it sold directly to the end user, cutting out the distributor and reseller. (Figures 2 and 3) Suppliers PC Maker Distributors Retailers, Resellers, Integrators Final Customer Figure 2: Indirect PC Value Chain Suppliers Dell Final Customer Figure 3: Dells Direct PC Value Chain However, with the expansion of Dell beyond selling simple PCs, its simple value chain has evolved into a new model that we call the value web or the virtual corporation. Value Web Figure 4: Dells Value Web: A virtual company There are three key aspects of the value web model of Dell: Dells central role in coordination and control of the value network, which is a result of its direct relationship with its end user. Being in direct touch with the customer requirements, Dell controls the flow of information to its business partners who provide the actual service. As shown in Figure 4, all the information flows are channeled through Dell. The close physical integration of Dell with its business partners and suppliers. The suppliers are normally located close to the plant and their personnel are located on the plant floor ordering material from their warehouse, based on information on Dells extranet. Such integration of material and information flow reduces inventory costs and creates an efficient supply chain, ultimately benefiting the end customer in the form of lower prices. The importance of internet and other electronic communications in allowing Dell to coordinate the web of close relationships through a constant flow of information between Dell and its partners. For example, if a customers hard drive crashes, the information travels from Dell technical support into Dells internal service and support systems. A new hard drive is ordered and dispatched to a Dell service provider, which sends a service engineer to install the drive. The information about the drive that crashed enters Dells databases and is conveyed to the supplier and plant that provided it for corrective actions. Customer Satisfaction For well-designed e-commerce services, the cost savings are not necessarily thought to go along with customer satisfaction. However, Dell has demonstrated that not only does it save money by selling directly on Internet, but also satisfies its customers better than any other sales model. Many business customers of Dell see Premier.Dell.com as a valuable management tool, helping their purchasing and IT departments to control purchasing decisions and enforce technology standards. Some customers (like Boeing) have integrated the Dell.Premier.com with their own ERP systems to allow online purchasing, making the ordering process much easier and more efficient for them. Not just purchasing, but also financial and IT departments of the customers benefit from Dells ability to provide a history of their purchases from Dell. All such benefits lead to better satisfaction among Dels core customer group of large business enterprises. While it is difficult to relate customer loyalty and repeat sales directly to the Internet and ecommerce, there is strong evidence that the Dell Premier.com services are a factor in helping Dell gain repeat business and achieve sole supplier status with some large customers. Some of this is from the convenience provided by Premier services and some from customer lock-in created by the electronic linkage of business processes between Dell and its customers. In a 2007 survey, Forrester  [5]  asked 565 PC decision-makers at North American and European enterprises about their satisfaction with their primary PC supplier on various parameters. The performance of Dell and its main competitors on these parameters is shown below: Dell HP Lenovo Overall Product features 44% 38% 46% 43% Product quality 51% 49% 59% 52% Price 43% 38% 33% 40% Product support 46% 31% 46% 43% Business relationship 37% 27% 45% 37% Repeat purchase of desktops 86% 74% 71% -NA- Repeat purchase of laptops 89% 75% 75% -NA- From the table, it is quite evident that Dell leads the industry on Price and Product support. It is rated on par with Lenovo on Product features and Product quality, however, it lags behind Lenovo on the key parameter of business relationship. The survey found that the most likely reason for this is a lack of communication, combined with rotating account representatives. Another reason was the absence of a product roadmap which would help the customer managers to prepare their corporate IT environment for the next few years. However, Dell scores very highly on a critical indicator of customer satisfaction i.e. a repeat purchase. The enterprise buyers gave big thumbs up to Dell on this front, with 86% ready to repeat purchase of desktops and 89% for laptops. CONCLUSIONS Dell has performed admirably on its efforts towards ongoing Customer Relationship Management. It has developed efficient systems and processes for customer acquisition, retention and growth, using online tools such as Premier.Dell.com, ProSupport and IdeaStorm. Therefore, many of the concepts discussed by Anderson and Narus in Business Market Management are substantially demonstrated in the case study of Dells CRM process. There are many lessons learned from Dells experience. These lessons can be transferred to other companies in the industry. Ensure better customer service is offered. Dell has become an industry leader in service and reliability. Dell has used CRM to its advantage. This has instilled trust into their customers. By custom-building a computer that the customer desires, this has created a very strong relationship with the customers. Implement technology in a phased fashion Dell tested key tasks in each of its regions prior to deployment. It set-up mock environments to develop, test, and support the i2 systems in patches without disrupting the live version. Dell was able to bring on one piece of the i2 system at a time. As one part became more efficient, then Dell added other components in stages. Dell ensured that each stage of the process performed well and allowed for future growth before rolling out the entire system. This minimized the risk, while at the same time increasing efficiency. Extend the connection from the customer to the supplier Dell was able to extend its build-to-order model from suppliers to the customer while continuing to maximize operational efficiency and customer satisfaction. Customers were able to save money while being able to purchase a customized machine because Dell passed on the savings, which resulted from efficient inventory management, no excess inventory or inventory shortages. It was able to share, in real-time, information with suppliers about customer demands and buying patterns.

Reducing prejudice in society

Reducing prejudice in society A major problem still occurring in todays society is prejudice. We can observe this in the wide ranges of evidence available. . It is still reported to be in any institution such as school or work and can be learnt from how we see others. The current paper intends to explore and revise the literature that can be found surrounding the topic. Prejudice and discrimination are a reflection of how others respond to people of another group and reflect their affective, behavioural and cognitive reactions to the people within these different groups. The literature surrounding this topic is vast, so this review will focus on a specific strand gathered from the literature surrounding prejudice and concentrate on prejudice reduction within society. Where does it start? There is a negative thought pattern that occurs in early childhood as according to Klein (1992.) Media and books contain stereotyping and thus it is this that creates the foundation for prejudicing occurring in adults. Degner and Wentura (2010) carried out a study that looked at the automatic activation of prejudice in children and adolescents (9 years to 15 years.) There was a continuous pattern suggesting a linear developmental increase of automatic prejudice with significant effects of outgroup negativity which only appeared surrounding 12 to 13 year olds. However, results of younger children showed no indication of automatic prejudice activation. These results suggest that although children are assumed to acquire prejudice at much younger ages, automatization of negative attitudes may well be related to developmental processes in early adolescence. What society views as beautiful is controlled by the media through magazines etc. An article called Preventing Prejudice: A Guide for Counsellors, Educators, and Parents, written by Ponterotto, Utsey, and Pedersen (2006) gave a very useful insight. This piece of literature covers a range of topics on reducing prejudice, one being the roles and responsibilities of those in a position to reduce prejudice; such as teachers and counsellors etc. This is a view which is also shared by many others, who agree that the classroom is where the early signs of prejudice are seen and it is there that they should be alleviated. This would be a direct approach by the teacher. Pate (1995) believed that the teacher should instruct the students to take part in anti-prejudice programs by reading informative books on the topic, integrating a weekly class to enlighten the students and such other activities. However Pate did admit this was not a successful tactic as students may begrudge the instructions and thus strengthening a prejudice therefore, delayed measures are the only resolut ion to create an attitude change with the direct approach being used in the long-run. Teachers have the power and means to implement prejudice reduction techniques. This is a statement many claim, such as Dessel (2010), and could be perceived as being straight forward and true. However, there is still a lack of demonstration of this in action as something which can be repeated in any school. Again other literature from Pate indicates that the cognitive approachs principle is that people can reduce prejudice if they know more about other groups and think more clearly. Pate (1995) stated that various intervention efforts which include; empathy as well as an increase in knowledge and consideration of other groups, different in several ways from the students, are effective. Other studies also share this view about the effectiveness of the cognitive approach in prejudice reduction. For instance, Katz and Zalk (1978) found the ability to recognize and accept differences amongst member groups could promote prejudice reduction. Other classroom approaches might also work in re ducing prejudice. Some examples of this alternative are; semantics, counter-stereotype approach, cultural immersion, the study of cultural anthropology, developing instructional materials and value clarification (Pate, 1995). The common problem is still a lack of evidence and design flaws. Bigler (1999) noted that prejudice reduction research has encountered limitations due to problems with the design of many studies. Some of these include an overly simplistic model, bias in the measuring of attitudes and a want for longitudinal studies in order to ascertain if there are any sustainable effects from the reduction strategies. Some studies in the literature have actually reported that, even though strategies are implemented for reducing prejudice, there are troubling effects . . . of increased racial bias among children (Bigler 1999.) Copious amounts of literature display programs and schemes of how they can theoretically reduce prejudice from an early age such as Weston (1990.) The study claimed that carefully chosen reduction tactics incorporated into the current curriculum can reduce prejudice. This however is claimed by many theorists in different ways, although the study didnt prove to have any valid e vidence to back up the theory. Other researchers have admitted there is a repetition in the guidelines as to how we can reduce prejudice. Work carried out by Parrens (2007) does give a good background on prejudice and is insightful stating that the reduction of malignant prejudice is the responsibility of society. However this investigation lacks the presence of new research, as much already exists in the vast amount of literature available. Even so, it does highlight some factors which have been brought up before to reduce prejudice but underlines a new importance of these factors where they had previously not been counted as substantially important and discusses them further. The focus in much of the literature was on intervention in early children to eradicate prejudice; however this focus has been modified to ensure the inclusion of how social motivational processes and other aspects of a childs social interactions can influence them in their attitude towards prejudice. (Social Identity Development Theory (SID T), (Davis et al 2007). Much of the literature includes theories to reduce prejudice; however Dovidio Gaertner (1993) found that the traditional methods and techniques included in such literature may not actually be very effective in reducing prejudice. As indicated by the material available in psychology, intergroup contact seems to be an essential means of reducing prejudice. Allports (1954) contact theory argues that four major conditions must be met to effectively reduce prejudice. Pettigrew (1998) expanded on Allports theory in his intergroup contact theory by adding another condition of friendship potential. Optimal intergroup contact requires time for cross-group friendships to develop (Pettigrew, 1998) A study was conducted to examine the conflict and prejudice between Israelis and Palestinians. The existing prejudice here was reported to have furthered the development and preservation of two major groups living in direct resistance and antagonism. Stephen et al (2004) conducted such studies. Although the research seems promising in its effort to attempt to discourage and remove prejudicial stereotyping in small groups, literature has several limitations which need to be taken into account. It focused primarily on reducing prejudice between Israelis and Palestinians. This therefore evokes concern as to whether or not there can be a generalization towards conflict in other populations. Each population is different and different underlying issues exist, therefore the mentioned interventions may not necessarily be appropriate to all populations, leading to a possible requirement for adjusting according to the population. The literature also faltered in its lack of longitudinal researc h. From the study the results indicated desired effects; however these could very well only be short term. Bargal (2008) reasoned for adopting a long-range research design, monitoring the study over time, as opposed to it being a short-term intervention. Evidently, more research is required in this area in order to determine whether or not these interventions discussed, offer long lasting effects in terms of conflict resolution and reducing stereotypes and prejudice effectively. Conclusion Most of the literature informs us that the classroom is the best place to reduce prejudice due to the earliness of which it is recognized and can be manipulated. This then proposes that the students can learn empathy and other desirable emotions towards those who are different to them which could lead to unnecessary feelings of us versus them,a classic in-group versus out-group situation. According to literature, by the age of 10 a child may quickly develop a prejudiced attitude due to this becoming autonomous (Yee and Brown (1992), Rutland (1999) and Rutland et al (2005.) However, to validate this claim, more research should be conducted with a certain concentration on the age differences and the environment at home, which may breed hostile attitudes, in turn strengthening a prejudice tendency. The literature should use more of a qualitative based method and data, as opposed to the vast amount of quantitative data, to determine if the results reinforce the existing records. Again since the main reduction strategies are poorly supported by valid studies, they are merely suggestions, insufficiently backed up by research. The studies on these strategies are vague, lacking needed specifics on certain focuses such as gender, age and individual background. Future studies should aim to include a larger focus on strategies involving education and eliciting self-control and should particularly attempt to refer to different types of race and ethnicity. One such piece of literature seemed to demonstrate the best understanding of prejudice reduction tactics by offering field tested tools to determine ways to reduce it. This was written by Ponterotto et al (2006) as discussed above. However since this is one piece of literature, more needs to be focused on not just what prejudice is and the fact that it can be overcome, but to actually display studies of these reductions in action.

Invasion of Normandy Essay -- WWII World War 2 American History

Invasion of Normandy Invasion of Normandy, also known as D-Day or Operation Overlord, was a cross channel attack planned by the allies that took place over the English channel. Not only was D-Day the largest amphibious assault the world had seen, it was a critical point in World War II. (Locke, Alain, ed. Pg 203) The Invasion of Normandy is when the allies decided that they must take an offense and invade Germany on their home land if Hitler was to be stopped. The allies put all of their power together, for failure was not an option. If the invasion was to fail it was quite likely that the United States would have to postpone their fight against Germany and turn their full attention to the war in the Pacific, leaving the fate of Europe to Britain and the Soviet Union. Chances are that by the time the United states returned to fight Germany, Hitler would have overrun the continent since all of Britain's resources had been drained, leaving the majority of the fighting to the Soviet Union. Towards the end of November 1943, President Roosevelt, Churchill and Stalin met in Tehran for the first meeting about how to invade Germany. Roosevelt and the prime minister had already agreed that it would be best to launch a cross-channel attack, code named Overlord. President Roosevelt was in full favor of launching operation Overlord as soon as the weather permitted. With Stalin's agreement to join in, operation Overlord was set for May 1944, depending on the weather. (Anderson, Jervis. Pg 86) American General Dwight D. Eisenhower was named supreme commander for the allies in Europe. British General, Sir Frederick Morgan, established a combined American-British headquarters known as COSSAC, for Chief of Staff to the Supreme... ..., Steve Pg 53)eyes focused somewhere else while the main part of the war took place on five beaches. With the exception of Omaha beach, the rest were reasonably easy compared to past battles. Work Cited Anderson, Jervis. World War II. New York: Farrar, Straus & Giroux, 1982. Bloom, Harold, ed. Conflicts during World War II. New York: Pantheon, 1993. Huggins, Nathan. World War II in picture. London: Oxford University Press, 1989. Lewis, David Levering, ed. D-Day. New York: Penguin 1994. Locke, Alain, ed. The Longest Day. New York: Atheneum, 1992. Studio Museum, The. Music, the once great art. New York: Abrams, 1987 Watson, Steve. Nothing Less then Victory. New York: Pantheon, 1995 Candaela, Kerry. The Voices of D-Day. Philadelphia: Chelsea House Publishers, 1997. Daniel, Mips. Weapons of World War II. New York: Pantheon, 1995

The Passive Voice Essays -- Research Paper Language Papers

The Passive Voice The English language has two voices--the active and the passive. The active voice and the passive voice differ in that a passive verb phrase has an additional auxiliary BE followed by an EN participle. In a sense, the English passive is "inflexible" when compared to the passive formation of other languages. For example, some languages use word order, verb inflections, and impersonal constructions to form the passive voice. In their book, The Grammar Book: ESL/EFL Teacher's Course, Celce-Murcia and Larson-Freeman demonstrate how the Bantu passive voice differs from the English passive voice. "Kingarwanda, a Bantu language, can make even a locative phrase the subject of the passive as in On the bus was eaten a sandwich by John, which would not be acceptable in English" (221). Furthermore, topicalization is another "grammar issue" which differs from language to language. In the Kingarwanda sentence, On the bus was eaten a sandwich by John, the center of attention or the topic of the sen tence is the phrase On the bus. Since languages have different rules which govern topicalization, several languages may not accept On the bus as the topic of a sentence. In the book, Clear and Coherent Prose, William Vande Kopple discusses topicalization in the English language. Kopple states that the English language uses topicalizers to "fulfill special functions in essays" (41). Several of these functions are: focusing the reader's attention on a specific part of a sentence, expressing given or "old" information at the beginning of a sentence, marking changes in topics, and lastly, setting contrasts between one topic and another (41). Since there are differences in topicalization and the formation of the passive voice, no... ...I must make my students aware of these differences. Moreover, I want my student to understand both the active and the passive voice and be able to choose which voice to use in their writing. Works Cited Aghbar, Ali. The New York Times Editorial Corpus. Alexander, L. G. Longman of English. New York: Longman Inc., 1988. Besnier, N., and Edward Finegan. Language: Its Structure and Use. New York: Harcourt Brace Jovanovich, 1989. Celce-Murcia, M., and Diana Larson-Freeman. The Grammar Book: An ESL/EFL Teacher's Course. Massachusetts: Newbury House Publishers Inc., 1983. Kaplan, J. P. English Grammar: Principles and Facts. New York: Prentice-Hall, 1989. Kopple, William Vande. Clear and Coherent Prose: A Functional Approach. Boston: Scott, Foresman and Company, 1989. Lyles, B. A Basic Grammar of Modern English. New York: Prentice-Hall, 1989.

Part Five Chapter V

V Krystal was walking along Foley Road in the early morning sunlight, eating a banana. It was an unfamiliar taste and texture, and she could not make up her mind whether she liked it or not. Terri and Krystal never bought fruit. Nikki's mother had just turfed her unceremoniously out of the house. ‘We got things to do, Krystal,' she had said. ‘We're going to Nikki's gran's for dinner.' As an afterthought, she had handed Krystal the banana to eat for breakfast. Krystal had left without protest. There was barely enough room for Nikki's family around the kitchen table. The Fields were not improved by sunshine, which merely showed up the dirt and the damage, the cracks in the concrete walls, the boarded windows and the litter. The Square in Pagford looked freshly painted whenever the sun shone. Twice a year, the primary school children had walked through the middle of town, crocodile fashion, on their way to church for Christmas and Easter services. (Nobody had ever wanted to hold Krystal's hand. Fats had told them all that she had fleas. She wondered whether he remembered.) There had been hanging baskets full of flowers; splashes of purple, pink and green, and every time Krystal had passed one of the planted troughs outside the Black Canon, she had pulled off a petal. Each one had been cool and slippery in her fingers, swiftly becoming slimy and brown as she clutched it, and she usually wiped it off on the underside of a warm wooden pew in St Michael's. She let herself into her house and saw at once, through the open door to her left, that Terri had not gone to bed. She was sitting in her armchair with her eyes closed and her mouth open. Krystal closed the door with a snap, but Terri did not stir. Krystal was at Terri's side in four strides, shaking her thin arm. Terri's head fell forwards onto her shrunken chest. She snored. Krystal let go of her. The vision of a dead man in the bathroom swam back into her subconscious. ‘Silly bitch,' she said. Then it occurred to her that Robbie was not there. She pounded up the stairs, shouting for him. †M'ere,' she heard him say, from behind her own closed bedroom door. When she shouldered it open, she saw Robbie standing there, naked. Behind him, scratching his bare chest, lying on her own mattress, was Obbo. ‘All righ', Krys?' he said, grinning. She seized Robbie and pulled him into his own room. Her hands trembled so badly that it took her ages to dress him. ‘Did ‘e do somethin' to yer?' she whispered to Robbie. †M'ungry,' said Robbie. When he was dressed, she picked him up and ran downstairs. She could hear Obbo moving around in her bedroom. ‘Why's ‘e ‘ere?' she shouted at Terri, who was drowsily awake in her chair. ‘Why's ‘e with Robbie?' Robbie fought to get out of her arms; he hated shouting. ‘An' wha' the fuck's that?' screamed Krystal, spotting, for the first time, two black holdalls lying beside Terri's armchair. ‘S'nuthin',' said Terri vaguely. But Krystal had already forced one of the zips open. ‘S'nuthin'!' shouted Terri. Big, brick-like blocks of hashish wrapped neatly in sheets of polythene: Krystal, who could barely read, who could not have identified half the vegetables in a supermarket, who could not have named the Prime Minister, knew that the contents of the bag, if discovered on the premises, meant prison for her mother. Then she saw the tin, with the coachman and horses on the lid, half-protruding from the chair on which Terri was sitting. ‘Yeh've used,' said Krystal breathlessly, as disaster rained invisibly around her and everything collapsed. ‘Yeh've fuckin' – ‘ She heard Obbo on the stairs and she snatched up Robbie again. He wailed and struggled in her arms, frightened by her anger, but Krystal's grip was unbreakable. ‘Fuckin' lerrim go,' called Terri fruitlessly. Krystal had opened the front door and was running as fast as she could, encumbered by Robbie who was resisting and moaning, back along the road.

Importance of accountability Essay

I have been tasked with writing this 1000 word essay on the importance of accountability of sensitive items within the military. The reason I have been assigned to do this task is due to my failure of being attentive and securing my weapon and having it with me at all time. I failed by leaving my M9 Berretta at home in my safe before I left in support of the Boston Marathon. I was told by certain individuals to leave it at home, but I failed as an NCO to ask my section leader on how to properly secure my weapon. I did what I thought was best and left it to at home limit the amount of time I traveled with it. In doing so was wrong, if anything would have happened to that weapon there would have be severe consequences that not only myself would have to face, but individuals in my command that would have been affected due to the negligence of my actions. This whole process is new to the unit and me on how to transport a weapon properly and safely from California to Massachusetts. I secu red my weapon in weapon case with and lock and a slide lock following JetBlue regulation and TSA regulations. Once I landed in Massachusetts I would secure my weapon in the 1st CST safe for safe keeping. A day prior to the Boston marathon I would be issued it again and along with 45 rounds of hollow point ammunition from the 1st. Once the Boston Marathon was over I would have the weapon remain with me until my departure back to home station. In AR 710-2 (Supply Policy below the National Level), AR 735-5 (Policies and Procedures for Property Accountability) and AR 190-13 (The Army Physical Security Program). All these Army Regulation cover the Army policy for property accountability. Some sensitive items are your weapon, military ID card, communication equipment, etcetera. Sensitive items are anything that can be used by opposing forces or the enemies to counter attack, weaken forces, and gain information, and so on. Throughout our lives we come across many things of value. Some things are more valuable than others, either because they cost more money or they hold a sentimental value that we keep close to our hearts. In the military regardless of what branch you are, it is instilled in our heads that our weapon is the most valuable thing you will ever have. You train with it, you eat with it, you sleep with it, you use is to protect yourself and your battle buddies and you take care of it like it was your child. In the end it becomes a part of you and you cannot foresee yourself without it. Your weapon is considered a sensitive item because if it ends up  in the enemies’ possession, it could possibly be used against you and your comrades. Keeping track of where your weapon is or having it on you at all times will help prevent any of that happening. An so I forget the value of my weapon and what it means to me. Always having your sensitive items is very important and I should have treated my weapon as one of those. Instead I chose to leave in my safe thinking it was just another items that I needed to bring. Compared to the active army side the very smallest punishment for misplacing a weapon, if it’s found within a reasonable amount of time, is a â€Å"Company Grade Article 15.† That means you can lose one grade of rank, a week of pay, and two weeks of extra duty. If that’s all you lost, you got off very, very lightly. More often, and especially if you lose your weapon in a combat zone, you’re looking at a â€Å"Field Grade Article 15† if your chain of command is feeling very generous. You would risk losing at least one or as many as three grades of rank (E-4 to E-1), one half of your base pay for two months, 60 days restriction, 45 days extra duty. That’s only for enlisted though. If you do the same as an officer, you won’t get the same slap on the wrists as a punishment. Your career is over. You may as well start looking around for a new job and hope you don’t get a bad discharge. So we check our sensitive items religiously. Normally I check to see if I have my sensitive equipment with me thru out the day or we do a check at the end of each exercise to make sure each one of us on our team is not missing valuable equipment. Most of the times our gear is either on your person, or locked up somewhere secure. Accountability and personal responsibility for your equipment is something the military takes so seriously it’s not even funny. Because if there’s a fight, and you don’t have your weapon, then you’re a huge liability to everyone. You also can’t be trusted to do certain thing due to fact of not being able to hand the responsibility. It is very important to know that my action don’t affect me but everyone around me. I now know that because my failure I will be always sure to get my proper information from senior leaders before making a decision or do my research more extensively. I don’t want to be a liability but an asset that everyone can rely on to get task or mission done, in a time and correct manner. I won’t make the mistakes like leaving my sensitive equipment at home or unsecure. I will also come to my section leaders first  in the event I have a serious question. I am sure they will be able to guide me in the right direction every time. From Steve Maraboli, Life, the Truth, and Being Free, â€Å"It is important that we forgive ourselves for making mistakes. We need to learn from our errors and move on.† and moving on is exactly what I am going to do from this experi ence.

Local Coffee Shops and Chain Coffee Shops Essay

Coffee shops have always been important for British people. When they want to read a book and newspapers ,meet new people, follow commodity prices, have knowledge of political issues, learn about what others think of a new book, be aware of the latest scientific and technological developments, have a chat with friends, they are going to coffee shops. In the past, there were only local coffee shops which are also named as high street coffee shops. Nevertheless, today, the number of coffee shop chains is increasing dramatically. Therefore, it becomes so difficult for the owners of the high street coffee shops to run their own businesses. This will be analyzed by comparing the upside and the downside of both shop types in this essay. First of all, giant companies have the advantage of a location which can be more convenient and also easier for locals, in particular students, to shop quickly. For instance, a big company can set up a coffee shop in such a good place like in a shopping park or a centre, in a train or a bus station, in an airport and in a popular street of a town centre, however, this is usually not possible for a local business person. Secondly, the latter has got the advantage of a popular brand name, but the former does not have this opportunity. Finally, giant corporations’ coffee shops are more modern and organized than local ones. On the other hand, there are some advantages of high street coffee shops. For example, a high street coffee shop has got a better atmosphere than a shop of a chain. The staff of local one is more friendly and hospitable. In addition, in a local coffee shop, most customers know each other and they can make new friends and discuss whatever they want with other customers. Thus, they feel more comfortable in these local shops. However, it is obviously difficult to provide a friendly environment in a giant corporation’s coffee shop because the personnel are more formal when they deal with customers. Also, people can get a delicious meal and a cup of coffee with a cheaper price in local shops compared to others. To sum up, even though there are some advantages of local coffee shops, particularly a kindly atmosphere of them, it is still challenging for them to compete with giant corporations. However, I believe that, in order to keep local coffee shops alive, there are some measures which can be taken. For instance, councils can reduce the amount of the rates and the rents for local businesses. Besides, all shopping centers should be outside of towns and local people should encouraged to go to local coffee shops.

Essay Nursing Ethic

In these situations I feel it is my duty to try to reach out to each patient from where they are coming room. If I have a patient who does not speak English utilize a trained interpreter or our Curaà §ao phone to help communicate with my patient. Sometimes this can be time consuming and put us behind schedule. We only have one interpreter and she is eve busy so sometimes we have to wait quite awhile for her to be available. This can put our providers behind schedule.It is very tempting in these situations to allow an employee who is not a trained interpreter but speaks the same language, or a family member to interpret. However, this does not follow clinic protocol and therefore is unethical. I work n an internal medicine clinic and most of our patients have multiple health issues. It would be very unfortunate if we missed a subtle but important change in the patient's health history because we didn't wait for the trained medical interpreter.The ethical dilemma in this situation is whether I should wait for the appropriate interpreter and potentially run the risk of frustrating sick patients who have to wait a long time to see their backed up provider, frustrate staff members who may not get a full lunch break or have to stay late because or utilize an inappropriate interpreter and take the chance of going something important in the translation. In my opinion, everyone deserves the best possible medical care regardless of where they are from or what language they speak. Legalize that morals are a very personal thing and that my morals may be different from the people I am caring for. I cannot let this change the way treat my patients. Sometimes this can be very difficult. When I worked in the operating room We had many traumas involving gang members who had been shot while committing a crime. We still had to work just as hard to save these people as we would anyone else. We used a lot of resources and did what we could to save them. I always found it startling how the staff members in the OR would talk about these people as we worked on them.I get that they are criminals but they are also human beings. Are job was to keep them alive, not judge them. This said, I had a situation that really caught me off guard and made it very difficult for my to be kind to this patient. I grew up in a predominantly Jewish neighborhood in a suburb of Chicago in the ass's. Almost everyone I knew had a family member who was a concentration camp sun,'ivory. It was an everyday occurrence to see an older person with the dreaded â€Å"tattoo† on their forearms. While interviewing my patient before going back to the OR we were talking and everything was fine.It wasn't until had to check her leg to make sure the surgery site was marked that I noticed she had a portrait tattoo of Doll Hitler. I was astounded. She had seemed perfectly polite and appropriate. Suddenly I could hardly look at her. I'm sure my voice became very short and clipped. Once we got her to sleep I couldn't stop talking (to anybody who would listen) about how appalled I was with her tattoo and her probable belief system. It wasn't until much later that I realized that I really let my own feelings interfere with the best possible treatment of my patient.The ethical dilemma in this situation is, should we treat unkind people the way we treat we would want to be treated. I feel very strongly about respecting others cultural beliefs, even when it comes to health choices made that may not think are the best thing for the patient. The only time I really struggle with this is when the men in a family want to make health decisions for the women. My personal opinion is â€Å"if it's not your body, stay out of it†. However, unless the woman is being physically abused, it's none of my business.All I can do is give them the best possible information regarding their health, educate them in a culturally sensitive manner and offer them appropriate resources; the rest is up to them. Some days it can be very had to take others morals, values and ethics into consideration. I really try' to remember to treat others the way they want to be treated and not necessarily the way want to be treated. For someone as opinionated as me, this can be a struggle. Everyday is a new chance to do the best I can for my patients and I feel blessed to have the opportunity to do so.

Non-Residential Construction Market In Central Europe

Investors, developers and other professionals involved in the industry need a comprehensive source of data, insightful analysis and reliable forecasts to help them navigate the Netscape and locate the prospects that are most beneficial for their unique business needs. Browse Full Report With TCO: http://www. Nonrepresentational. Blob/analyses-details/ non-residential for-2014-2019 Non-residential construction market in Central Europe 2014, Development forecasts for 2014-2019 Is precisely that type of publication.The perfect business intelligence resource for use when launching new business operations, locating projects for participation or effecting a merger or calculation In this market, the report also resents strong and accurate forecasts for the market and each of its noteworthy segments. This document provides in-depth descriptions of current conditions as they exist in the overall Central European non-residential construction market and in the individual markets and segments In seven countries: Bulgaria, the Czech Republic, Hungary, Poland, Romania, Slovenia and Slovakia.It presents data on value, structure and total numbers of building permits issued for the overall markets and for the non- residential construction sectors in each country, along with detailed forecasts for development. To Download Full Report with TCO: http://www. Nonrepresentational. Blob/sample/ sample/206558 Browse the market prospects and upcoming new construction and renovation projects planned for office buildings, professional services spaces, retail areas and industrial and warehouse structures.Read about the leading contractors in each country and study the plans of regional commercial real estate developers to build, renovate and reposes structures to match the needs of new and existing business European region. Explore the market for office space in each of these seven countries and find out which top investors are driving growth, and evaluate the retail sector in terms of pla ns for new, modern structures and renovation of existing spaces to fit the specific requirements of a variety of customers.Review Non-residential construction market in Central Europe 2014, Development forecasts for 2014-2019 for a clear understanding of recent, current and forecast trends and events that promise to alter the shape of growth in this sector of the construction market. Whether preparing to launch a new business, evaluate the prospects for future earnings, estimating the market share of a particular company r effecting a merger or acquisition in any of the segments of markets in these seven Central European countries, this report helps professionals to approach business planning from a confident perspective.To Read Complete Report with TCO: http://www. Nonrepresentational. Biz/analysis/ 206558 Especially valuable to contractors, producers of building materials and equipment and design and project management specialists, the client list for this publication also include s business consultants, financial and investment professionals, academic ND government institutions and trade and industry organizations that promote the non-residential construction industries in Bulgaria, the Czech Republic, Hungary, Poland, Romania, Slovenia and Slovakia.

Supply Chain Management Essay Example | Topics and Well Written Essays - 250 words

Supply Chain Management - Essay Example ative that the operation manager emphasize a clear outline of the firm’s logistic plan to ensure that the products reach the set destination in time and in right condition. It is evident form the discussion that supply chain management also entails how the company acquires and gets its input factors supplied (Wincel,2004). In this respect, the work explores the central role of supply chain policy and plan as far as success of the firm and efficiency is concerned. The clear concept and application outlay in the discussion offers an informative approach that is useful to any person or firm that considers supply chain as key in its operation. The operation management process is noted as starting from input factor supply and final consumer accessing the products (Kotler, P., & Keller,2012). The series of activities are evidently concentrated on warehouse where the goods are kept before transport. Application of IT in supply chain management is discussed with focus on its relevance in this competitive era of globalization. Supply chain management is an umbrella idea that is considered critical in the efficiency and overall performance of a firm in the

Managing Budgets and Financial Plans Essay Example | Topics and Well Written Essays - 1250 words

Managing Budgets and Financial Plans - Essay Example II. Objectives that are important to Kitchens2Go: Ultimately, it appears that the Manager is concerned with the profitability and long term prosperity of the firm, so all of the objectives that are important to the Manager should be important internally as well. III. Measuring the Objectives: The objectives can be measured by the use of Statement of Financial Performance, cash flow analyses, analysis of cost of goods sold, expense analysis, etc. All of these will show how much revenue is being generated as well as how much the firm is spending. Ultimately, the Statement of Financial Performance shows whether or not a profit is being generated, and exactly how much profit, or the lack thereof. IV. Integration of the Objectives: These objectives could be integrated into budget and reporting systems by performing a given analysis as it relates to a specific department, as well as an overall analysis of the entire operation. It appears that the Bank Manager would like copies of Kitchens2Go's financial statements every year in order to monitor expenses, revenue, and profit or loss, so that a clear picture of the health of the firm can be examined. The most useful calculations that the bank can be doing on these statements are calculations of the cost of the goods sold, value of inventory on hand, labor

European Court of Justices Activism in European Integration Essay

European Court of Justices Activism in European Integration - Essay Example One of the major features of ECJ reflects in its weakness as compared to the courts on national levels, especially so far it relates to â€Å"compliance† with the judgments it passes (639). On the other hand, its power transcends that of other tribunals of an international level such as the International Court of Justice and, therefore, it always remains as the center of â€Å"scholarly attention† (640). Though from a political perspective, the court has come under a volley of criticism from various sources for its activism and â€Å"political role† its position as an international legal framework has been pivotal in the settlement of various issues (640). The former ECJ Judge Federico Mancini while admitting that judges are often â€Å"incompetent† when it comes to the question of lawmaking contends, referring to the stagnation in the process of European integration, that it has been the judicial activism of the ECJ that helped salvage this situation (640 ). In the melee of debates revolving around the functioning of ECJ and its relation with the member nations of European Union, it transpires that on the one hand legal fraternity focuses on the relationship between national law and European law, while on the other, political discussions often revolve around the notion that ECJ’s conduct rather serves the â€Å"interests of the most powerful† EU member nations (640). Judicial activism can be perceived as a process by which judges redefine or modify a law from its original position as envisaged in legal sources whereby they substitute their decisions for that of â€Å"elected, representative bodies† (Popovic 2009:363). This definition of Judicial Activism, proposed by Justice Paul Mahoney, condemns judicial actions which are intended or required to â€Å"achieve justice† in specific cases (363).  Ã‚  

State and internationalization of Society Literature review

State and internationalization of Society - Literature review Example He states that the United States has led a campaign to unify the world (5). He cites the example of the export of democracy to nations in the former third world and the provision of support for development in other nations of the world. This, in his view creates a definition of Americas position as a dominant superpower in the world today. Also, he points out that the global bodies, including the United Nations and other international groups have over the past 60 years supported in the even development of nations and communities in the world. This has led to more nations coming together to achieve things (13). Etzioni identifies that the co-operation of nations under numerous banners has caused nations to live according to harmonised structures and systems. He also indicates that nations do a lot in terms of co-operation like transnational co-operation in commerce, banking, internet, health and research, environment, human rights and crime prevention. This was defined in the section which he called the new safety architecture. The new safety architecture is a concept that is steeped in the fact that nations are better off by co-operating and sharing some resources to achieve ends that are common to them. This is because when nations work together, they get to create a leverage that enable them to get optimum results from limited resources. Also, there are some activities that can only be achieved effectively when nations come together to work on them. Some of these activities include counter-terrorism, cross-border crime prevention and other similar drives. It is thus counter effective for any nation to attempt to live as an island. So he argues that authorities in nations are bound to work together to achieve results and common objectives that are in their best interest. On the individual level or amongst the ruled, there are increasing activities like the Internet, communication technology and the observance of similar