E-Commerce Infrastructure - EBay Strategy Focus Essay - 1

E-Commerce Infrastructure - EBay Strategy Focus - Essay Example In the present global environment, e-business has gained strong popularity. As internal and external electronic communication within the business processes has become almost unavoidable, the efficiency of the e-business applications is increasing with time. Hence, e-business is defined as the business transaction which takes place with the use of communication and information technologies. It mainly includes three primary functions which are: a) it includes commercial activities like, purchase or sale of products or services electronically; b) various business activities like, customer relationship marketing, enterprise resource planning and new product innovation; c) social activities like, cultural enforcement and social interaction. The e-business application has been classified into various categories i.e. Business to Consumer (B2C); Business to Business (B2B); Government to Citizen (G2C) and finally, Business to Government (B2G). The main components of this application include: 2) The software applications manage the business transactions in e-business. Examples of such transactions include the presentation of detailed information, storage or retrieval of data in the databases and exchange of information in an appropriate manner. The web applications include electronic marketplace or any company website and provide a global recognition to the businesses. Thus, it is important that the software applications are well-integrated within the web applications so that the task gets completed in much easier manner. a) Informative: The main purpose of this informative e-business application is to provide professional, technical and other business information. The informative transactions mainly include business communication transactions, corporate website information and e-promotions by means of e-mails and e-newsletters. Current developments in web technologies like Extensible Markup Language aims at developing a unified framework for the unstructured informative transactions.